If you want to improve search engine ranking, your site will be evaluated on a number of aspects. I am certain you already know that you need to have your website targeted with specific keywords. One more thing most of you are aware of is that you must have lots of links pointing back to your website from other sites. In this article we are going to be discussing why who you link to will also make a difference for your search engine rankings and also pagerank.
While no one knows specifically how Google’s algorithm works there are a couple of things that are known. Who you link to is one of the things that will make a difference on how well your web page ranks in the search engine results pages. One thing you should understand is that if you’ve got free backlinks to a web page that Google has banned you will see that this is a bad thing. By linking to a web page, Google feels that you think that it is a beneficial web page that men and women would want to check out, however if Google has banned this site, this will count as a strike against your site. This will certainly hurt your page ranking and your search engine position, that is if Google doesn’t make a decision to ban your site just for linking to a website that they have previously banned.
This is a thing that can work in your favor at the same time. I’ve actually tested this particular theory out many times on many of my Internet sites. And each time I would simply add a high authority link to another website, about a week afterwards I would end up jumping within the search engine rankings. There was no fixed boost, as some sites would move only a few placements while other sites would jump pages at one time.
The quickest way to do this is usually to simply embed a link from a You Tube video straight into your site. Using this method not only are you generating a link to You Tube a website that Google owns, but you are in addition adding video to your content which Google in addition loves. And on some Internet sites I would simply build a hyperlink in the text that would hyperlink the word “Google” to the Google homepage. Should you add these things to your Internet sites, within a week or so you really should notice a boost in your rankings.
But don’t forget you will not want to link to undesirable sites. Before exchanging links with any website it is advisable to check on Google to discover if the website that wants to trade links is listed in Google to begin with. The website itself could have been banned from the Google search engine, which is why it is not indexed. This may however not be the reason, because if this web page is a new site it is possible that Google just hasn’t discovered the website yet. If the website is not listed for any explanation, you will know that even if you do trade links with that site it will not be doing you any good as Google will never realize that they have a link directed to your website.
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